Fort Bragg Advocate-News

An award-winning newspaper on the Mendocino Coast since 1889. Follow us on Twitter @FBAdvocateNews

The Mendocino Beacon [the Advocate's sister paper] began publishing in 1877, when William Heeser started what is today the oldest continuously operating newspaper on the Mendocino Coast. In 1889 Heeser started another paper in Fort Bragg, the Advocate, which he kept until 1892.
His son, August “Augie” Heeser, eventually succeeded William as publisher and editor. In 1927, at the age of 29, Augie purchased the Fort Bragg News and the Advocate, and combined them to form the Fort Bragg Advocate and News. He sold the newspaper in 1948, continuing to publish The Beacon. After Augie Heeser died in 1966, The Beacon was acquired by his nephew, Francis “Al” Nichols, who sold it to Mendocino Publishing Co. in 1977.
That same year Mendocino Publishing Co. purchased the Advocate-News, which brought it and the Beacon together under a single owner. Ownership changed once more in 1984 when Donrey Media Group purchased the papers. In 1999 the papers’ owner went into partnership with Denver-based MediaNews Group. In 2000, after 123 years, production of the Beacon was moved to the same location as the Fort Bragg Advocate-News. This was no easy decision for Publisher Sharon DiMauro, however, increasing costs made it difficult to justify keeping the Mendocino office open, especially since the majority of work on the paper was done at the Fort Bragg office.
Nowadays, the Internet version of The Mendocino Beacon and Fort Bragg Advocate-News provide increased exposure for both our local news and community advertising.

Thank you for checking out our Facebook fan page.

In order to keep this page positive, nonpartisan and open to everyone, the Advocate-News will monitor the site.
Ideas, comments and letters to the editor can be sent to advocatenews@mcn.org.
It is our hope that through Facebook we can keep our readers and friends apprised of events, breaking news and developments that occur between publication dates.

Policies:
• Promotion of events, meetings or any other unsolicited material will be removed.

We enjoy sharing the photos of others and encourage the sharing of ours, however, we do have a policy in how it should be done.
• All photos and videos posted on our Facebook page by our staff photographers are protected by copyright. Everyone is permitted to share them and our videos, as long as "Advocate-News photo" credit is noted accordingly. Saving an image and reposting as your own is illegal and will be reported to our attorneys.
• Sharing photos of others: We encourage everyone to post photos on our timeline to share with our growing fan base, but we request that the photos be neutral and tasteful. Scenic posts of Coast weather, sunsets, sunrises, natural settings and public events are encouraged and welcomed. Show us what you've got.

~ Advocate-News staff